The business world today is dependent on technology for sending messages to their best prospects and customers. Digital marketing is basically inviting the customers to your business, stores-online or offline, and presenting them with an easy way to access products and services offered by your organization. In simple terms, it is inviting them to your digital web pages and portals so that you can access the customers and improve your growth strategies by opening your business to customers all over the world!
What is Digital Marketing?
What is Digital Marketing?
The power of digital marketing is the traffic specifically the internet traffic which makes it possible for any business to have a basic foundation to achieve the target of sales and grow exponentially.
“Being online” no longer means that businesses or dealers have a website, it means the ability to engage with the worldwide customers by building relationships with them through social media be it Facebook, Twitter, or the very recent Metaverse.
Keep in mind that 79% of US internet users are on Facebook and more than half keep up with the news through social media.
Tools of Digital Marketing
Some of the most popular tools which are being used today are
- Popular digital channels
- Pay per click advertising,
- Video marketing,
- Email marketing or influencer marketing.
Once you know about the specific digital marketing channel, agency, or influencer that fits your need, then find a marketing agency or freelance marketer that specializes in that particular marketing technique to get the best results.
Digital Marketing Jargon
The terminology used by experts, to communicate intelligently in order to create a functional plan and execute it for business. Today reviews for any business or products are available online, people no longer rely on the word of mouth of their family and friends. With a single click, swipe or simply using smart assistants like Siri or Alexa they can learn about any product, its price, reviews, and customer feedback in an instant. So it becomes vital for businesses to update themselves with terms used to rebrand their products or services which will help them to create their own online profile or presence in the digital era.
Digital Advertising Plan
The primary objective of a digital advertising plan should be:
- To stay connected (83% of millennials sleep with their smartphone nearby)
- To learn about your consumers almost any online customer today has several social media platforms where they can and will talk about a product or service
- To understand the new way of doing business customers are increasingly willing to make mobile purchases (45% of e-commerce will be mobile by 2025)
- To offer personalized services to as many consumers as possible ads (78% of consumers like personalized ads and 54% find them more engaging than general ads)
- To understand the blended digital and physical experiences (for example, global ownership of stand-alone digital voice assistants such as Amazon Echo and Google Home grew by over 50% in 2018, and the number of owners in the US grew by a staggering 130%)
Let us now take a look at an example
Example 1: Beauty Industry
The beauty industry has been influenced by the changes and opportunities presented by digital marketing and digital consumers. The beauty sector relies heavily on customer trends and patterns to keep itself updated. Most brands today can no longer afford to rely on one generic and all-encompassing standard of beauty.
Digital consumers are primarily millennial’s, who seek increasingly diverse, individualistic, cosmopolitan, and connection to the global market. The increasing number of fragmented consumer segments is a challenge for beauty brands and marketers, who face demanding and well-informed consumers that want to identify with brands on a personal level and won’t settle for anything that doesn’t feel and work properly.
A significant trend of e-commerce and consumer spending habits being influenced by brands, influencers, and supply chain cycle has heavily predisposed customers to seek beauty products online in the US, with approximately 30% of sales on beauty products taking place through digital channels in 2017, up from 24% in 2016.
The top 20 cosmetics manufacturers account for a staggering 96% of traditional retail sales, the same 20 manufacturers make up just 14% of e-commerce sales, demonstrating the huge opportunities that the digital age presents to small and medium-sized businesses.
Undoubtedly Google is the most important channel for any business looking to establish an online presence and reach potential customers. Particularly for the millennials, most of whom have never known or cannot remember the world before Google, rely on Google to answer just about every single question they think of day after day, just a few clicks away on their Smartphones, no matter where or when they need!
Online Ads
Today an ad in different social media channels makes it possible to direct internet traffic towards your brand and make a digital impact.
- Google is often the first (and sometimes the only) place potential consumers search for solutions
- The Built-in data analytics and insights give instant feedback on your ad performance and help you continuously tweak and improve your ads
- No need to worry about the hardest step of a marketer, convincing consumers to change their behavior. If they reached your ad, it means they are already searching for a solution.
Search Engine Optimization
Search engine optimization (SEO) is one of the most valuable tools businesses of any size have at their disposal. SEO is relevant for consumers who have already recognized a need for a certain product or solution.
The biggest and most important objective of any marketing strategy is to increase revenue. By improving the target audience’s traffic to your website and store. The success of your digital marketing strategies, however, depends on their development and execution of them.
