The vast world of the internet makes it easy for anyone to search for what they want; but what happens when people get lost and forget what they wanted to find in the first place? Content writing is the skill that guides the traffic or people to your brand to emphasize the product or service which you are offering to them.
Coming up with content that is relatable, easy, and simple is actually a mammoth task that will require not only your writing skills and creativity but you will need to learn how to captivate the target audience, retain their interest and how well is your content able to achieve the target which you want! In the era of instant responses and direct messaging even a small error can cause major havoc for the organic growth of the brand or product. So let’s take a look at the tips and tricks which will help you to navigate the world of content writing.
- Title, Titles, and more….
Take a look at the brief here, the client wants to target the upper-middle class and senior executives for a particular luxury fashion brand. So what seems to be the problem here you ask? Well to begin with people who are used to buying luxury goods will know very well what they want, but if you want new clients brands usually launch with discounts or coupons to entice them when stores are opening up or apps are launched. As a writer, your best bet is that the title will capture the interest of your target audience it will be the primary challenge while content writing. Retaining an interest in a brand or product is much more complicated than capturing it. People who do marketing, advertising are continuously looking at ways to establish a particular brand or service, as per a study people spend less than 15 seconds on a page today so statistics don’t lie so if you are not able to retain their interest it will be a tough task to get them back on your webpage or portal! So Title matters!
- Keywords
There are tools that will help you to make your content effective and efficient. No matter how great a product or service if people don’t know about it or have not heard about it they won’t get curious to check it out. As a content writer, it is important to understand the impact of keywords while writing the content. Some questions which can guide you while writing are:- Will, I be interested to read this if I see it online?
- Is the title or content capturing the interest of the target audience?
- Is the content communicating the ideas which I want to share?
- Editing, Editing, and some…
An important thing to remember while writing content is not to shy away from editing. It is important to edit the content impartially without any bias in order to meet the target. The organic growth of the content is possible by using simple short sentences with the correct grammar and phrases. So don’t feel bad if something is wrong while writing. Like everything else in the world change is the only contestant thing so writing skills are always evolving so don’t be shy to cut, correct and copy and follow the proper style of writing.A thing which you should remember while writing is how well you are presenting an idea or presenting a new idea for the readers. It is equally important to write something new and original but more importantly, it should connect with your target audience, communicate the idea and it should be able to hook the reader to the idea so that they will continue to read what you want to tell them wholeheartedly. It is your duty to ensure while writing and after editing that the keyword is the star of the article while connecting with the reader in a sentimental or emotional way without being over the top or sloppy.
- Call-to-Action
Content writing is now not limited to just capturing and retaining the interest now in the world of social media it is essential to design the content and present it in a way that connects with all sorts of audiences be it a teenager or someone who is a working professional or say a retired person who is casually surfing through the net or comes across your content by chance. It is challenging but not impossible you can use images, graphics, and whatnot so as to motivate your target to take a closer look at the product or service. Do not forget that the growth strategy will remain in the client’s mind only if the services are genuine. Trust is an important aspect for any product to grow, so always cross-check and verify before using the links and hyperlinks for videos or reviews and do not forget to give the correct reference. Small but critical steps can make your content global or it will just be another article in the millions of content that are available online!
- Compact and Precise
Content writing is often a tricky thing to do because you might be asked to write anything which is there under the sky it can be about something boring scientific types of equipment or something as vain as fashion products so don’t get intimidated about things which you don’t know about and focus on the things you know. Make sure to do your research thoroughly not to mislead the reader and come up with something verifiable by others and not something which a person will not be interested to read.
