Technology has evolved at a breakneck speed over the last decade thanks to advanced technology such as Artificial Intelligence, Social networking platforms, and Applications like Snap chat, Tiktok, and whatnot. Today there are so many applications available for the user that it becomes a challenge to decide which tools should be used for marketing. It becomes a challenge to communicate clearly yet effectively to customers and promote a particular product or service.
Marketing tools that are automated have emerged as an essential component for promoting sales and building brands. Companies are relying on the new marketing channels and working on their brand building and marketing strategies to target the customer and explore the potential of the untapped market and ensure that customers remain loyal to their brand after using their product or services which they have to offer. Today there are tools specific to different aspects of a business They can be sales or problem-solving technical issues or the focus might be on specific segments of customer relationships such as feedback, improving suggestions, or listening to customer complaints.
Marketing campaigns are often a challenge that can be made much more effective by using tools that make things simple and effective. These tools can send messages like thank you and welcome emails to clients once the data has been updated. It can also help customers by directing them to sites like frequently asked questions, email, or chat boxes of customer care portals. These tools also help in monitoring the response of customers in real-time by assessing the feedback forms and surveys done for different products. They also help in assessing the trends of a particular customer age, for example, teenagers know how to navigate their way on the internet but at the same time, senior citizens will need a bit more help and guidance. So by helping the marketing in understanding such small issues like time taken and ease of navigation in the webpage or portal will help them in providing a better service to their customers and ensuring they remain loyal to their brand or businesses. Take a look at some of the tools and how they will help in making marketing easier.
- HubSpot
This is a popular tool that is being used by a large number of small businesses that aim to increase their marketing activity steadily. These are especially used by marketers who aim to offer personalized messages like birthday wishes and reminders about bills and due dates It also helps in promoting and advertising new products in the form of digital pamphlets and emails. They want users to follow the sequences that can easily resolve their issues without any extra cost.
- Marketo Engage
This automation tool from adobe is changing the way marketing tools are being used by providing features like scoring, analytics as well as lead nurturing. It is especially used by marketing teams who deal with enterprise customers but can be used effectively and implemented by several other teams as well. Another plus point of using this tool is it makes personalization easy which in turn makes sure that customer engagement is high which indirectly helps in promoting new products.
- Pardot
This is a powerful B2B marketing automation tool that provides not only analytics but also account-based marketing solutions. It guides the marketing and sales teams so that customers as well as buyers and sellers remain engaged and are able to build better relationships by helping in lead generation, sales and helping teams to design a better sales cycle that offers higher ROI for the marketers and business teams.
- Eloqua
This is a tool that helps in marketing by streamlining the needs of the customers and offering personalized solutions. This versatile marketing automation tool enables to efficiently manage the cross-channel B2B marketing campaigns and manage leads at every step. Oracle Eloqua includes unique features such as customer segmentation, lead management, sales and marketing alignment, and marketing measurement. This tool will help you in boosting your revenue and making things easy without affecting your budget.
- Mailchimp
This is a unique email marketing tool that helps in promoting a customer-based relationship by relying on its user-friendly AI-powered platform which makes it easy to use and helps in automating repetitive tasks so that one can focus on customers and business to close more deals. It also helps by using the targeted ad campaigns and by building exceptions landing pages and has proved itself as a rock-solid email automation tool.
- ActiveCampaign
This tool offers more than 500+ built-in automation processes with automated follow-ups and contact segmentation. Marketers can use different marketing flows and includes features such as integrations and built-in software which can be used by salespeople easily by using the email template and checking the library for effectively managing the contacts and improving their outreach.
- Drip
This is being used by e-commerce businesses and is often seen as a necessary tool for multi-channel marketing and by managing data in a unified way which makes it easier to use and helps in understanding customer behavior. The messaging pattern of Drip is consistent and guides the customers towards making a purchase and it is easy for companies to personalize it as per their requirements.
When it comes to marketing the end goal is to provide an enhanced customer experience and increase customer retention. So select the tool which fulfills your business requirements and caters to your customers without affecting your budget, but at the same time provides your business an edge over the others.
