People respond to messages which are catchy, simple yet impactful. An email is a powerful tool for marketing because today email has replaced letters and in some cases even calls. People who are busy or have no time to attend calls often respond in a better way when things are presented to them in the written format. An email shows the time and cares that a person has taken to convey their message to you, so people will respond to it if they are able to grasp the meaning or understand the message that the sender has sent. Not everyone will nitpick about grammar and punctuation. One thing is for sure email is here to stay; content writing is an important aspect of marketing as it attracts the clients and influences their choices. As per recent stats, every year all over the world around 102.6 trillion emails are sent to clients and these numbers are expected to be around 125-126 trillion in the year 2022. Surprised? Don’t be as the return on investment for email marketing remains the highest ever with the social media and viral trends. So let’s take a look at some points to keep in mind before sending the next email.
- Are you in the Spam Folder?
An average person with an email receives 13 commercial emails in a day. One of the practices which you can follow is by sending emails from domains that have been verified and ensuring that clients have signed up for your email service or alerts. Unnecessarily sending emails is not appreciated by clients and often people are unable to search for what they want so they end up marking your emails as spam. Be honest in your emails trying to fool people by wasting other people’s time is a sure-shot way of losing their interest and business.
- Data Protection & Privacy
Many countries like the UK, EU, and others strictly adhere to privacy issues. People are fine with sharing information as long as they are aware it is being monitored properly. Before sending that email make sure that it adheres to the policy of the region it is being sent to. Going through the GDPR content will help the email marketers in the long run as around 57% of marketers expect a positive impact on sales by following it.
- Acting Responsibly
Marketing teams focus on building relationships which can then be converted to sales if the client is convinced. In order to gain trust, you cannot simply send emails to people who do not have any interest in your business, product, or service. Customers both existing and potential customers will plan their future expenses or sales plans based on the feedback or experience of either visiting your website or trying your product or services. So it is essential to maintain a relationship that inspires confidence and emails and alerts of sales or discount coupons are some things that can be shared over an email making the customer feel special.
- Attention to Detail
People should feel that they are important maybe spellings and typos can be avoided so it is always profitable to be on the safer side without taking the risk of losing a potential customer. Often people make the mistake of underestimating their customers but that is not the case receivers of your email will not interact positively if they do not have confidence in the email content. People who check their email regularly before making a purchase or after searching or browsing products online might email you to clarify their doubts. So how quickly the response they get will have a significant impact on your relationship with them.
A wise person said spoken words fly and written words stay, emails are the written words of the digital era. Marketing emails can open unexplored markets, provide you with new ideas or simply increase your profit by using them in the right way!
