The world today is full of viral videos and information which is not exactly relevant or true all the time. There are a number of portals and channels which utilize the trends of the moment and then vanish completely. Amongst the entire information overload, it becomes important to rely on information or source such as reliable news. Twitter today has done a good job of dispelling false information as parties involved can directly clarify or rectify misinformation that is spread by unreliable sources. So Twitter acts as a powerful tool and it makes a lot of sense to have a Twitter handle for your product or service.
Some of the pointers to keep in mind while planning to publish a newsletter:
- What, When, Why & Who
There are different forms of newsletters with people sending their opinions on the news to others and sharing job postings. It helps readers know what to expect, and your team now knows what to create every week. Always try to provide relevant information which is less promotional and more helpful. This will help in building credibility and creating a reliability factor for your business and unconsciously leave an impact on the readers’ minds!
- Do Not Clutter
It becomes a challenge not to overload the newsletter with content but provide a single Call To Action (CTA) so that the message being sent is received by the receiver without any misdirection or miscommunications. So you can share a single video or detailed email or memo anything which you think will help you to reach out to your audience. Use the minimalist style while designing the newsletter so that focus is on the content and retain readers’ attention.
- Make Things Simple
When a Twitter account is linked to an email address the readers or audience can sign up to receive newsletter updates with a single click. One need not confirm subscription through email inbox. It’s a big advantage for newsletter services, since writers on those platforms have access to readers’ reactions in real-time, and readers do not need to spend time in the signing up process.
There are so many brands that are on Twitter today to build up their brands so it is a great opportunity, especially for those who want to quickly monetize their popular content on the platform. As the service is still in its early stages, Twitter announced that it would make the paid features free for all accounts, and lower the paid newsletter fee to almost 5%. Such incentives will make the Twitter newsletter more popular amongst the audience and writers.
Some advantages of the newsletters are
- One can add media, links, and text before publishing it straight away or scheduling a date and time before sending it.
- Twitter’s Newsletters platform lets you import emails through Mailchimp, or add addresses manually options that are easy to use along with the Subscribers tab, which keeps an updated list of readers or subscribers.
- Once newsletters are out in the world, the Insights page will let you evaluate a ton of data related to publishing content and it will help in improving your profile page, API, and imports all things that once can track in real-time.
- One can use the account settings to create a customized newsletter domain and features like changing or translating the language of the newsletter. So all these and other features like the profile tab will help in developing a better newsletter image, issue description, newsletter welcome text, and address info.
Newsletters aren’t for everyone, they are a great way to achieve organic growth and gain control of marketing material, but like any type of creative endeavor, it takes a lot of time and effort. When doing it for business, one should do research in-depth before starting a Twitter newsletter to establish a successful business newsletter. Twitter therefore rightly argues that it’s an ideal home for writers, especially those who want to independently promote their products or services or reach out to the audience directly.
